Kaiser Chiefs

Kaiser Chiefs Surprise Fans With Release Of New Album Today

Kaiser Chiefs' new release might be called The Future Is Medieval, but the band's decision to suddenly unleash their previously-unannounced, 20-track album today, June 3, via an adventurous digital platform in which fans make their own version of the record, is decidedly forward-thinking.

The Leeds-bred, politically-minded rockers dropped their fourth album via their own website, through Fiction/B-Unique Records, but it's not an ordinary release or download. Fans sample snippets of the 20 offered tracks (by placing audio plugs in various items, like a double-decker bus or teddy bears) and then pick their ten favorites as for their own "homemade" album, designing their own cover and paying £7.50 (about $12) for the digital download. Once Kaiser Chiefs aficionados have their unique, personally-crafted album, they can even set up a special band-connected website, supplied with Facebook or blog banners, and make £1 ($1.63) via PayPal for every record they sell to others. 

Kaiser Chiefs have even posted a how-to video on their site.

The move is said to be an angle around piracy and according to an article in today's Wall Street Journal, lead singer Ricky Wilson hopes to show "a different way that the industry can involve the fans."

Producers of The Future Is Medieval, which includes songs like the just-released "Little Shocks," "Back In December" and "Saying Something," include Tony Visconti (David Bowie), Ethan Johns (Kings of Leon), Owen Morris (Oasis) as well as Kaiser Chiefs drummer and songwriter Nick Hodgson.

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